- 1. The “Upside Down” Guest Post
- 2. Overhaul & Upgrade Old Blog Posts
- 3. Use “Click to Tweet” Links
- 4. Optimize Your Content With LSI Keywords
- 5. Get More Traffic From Your Blog Posts With “Content Transformation”
- 6. Go On Podcasts
- 7. Promote Your Site With Blogger Outreach
- 8. The Content Relaunch Strategy
- 9. Create Content That Appeals to Influencers
- 10. Share Videos On LinkedIn
- 11. Host a Giveaway Contest
- 12. Add “Share Triggers” To Your Content
- 13. Retarget Visitors With Facebook Ads
- 14. Reduce Your Bounce Rate
- 15. Publish Long-Form Content
- 16. Optimize for Google’s Mobile-First Index
- 17. Create an Active YouTube Channel
- 18. Publish Viral Content
- 19. Promote Blog Posts and Videos on Quuu
- 20. Republish Old Articles on LinkedIn
- 21. Use a “Question Analyzer” To Create Insanely Useful Content
- 22. Tap Into Influencer Marketing
- 23. Improve Your Organic Click-Though-Rate
- 24. Publish More List Posts
- 25. Steal Your Competitors’ Traffic Sources
- 26. Drive Traffic To Your Website From Forums
- 27. Syndicate Your Content on Medium
- Bonus Strategy #1: Post On Social Media at Strategic Times
- Bonus Strategy #2: Find More Keywords With “Keywords Everywhere”
1. The “Upside Down” Guest Post
Here’s the deal:
When most people read your guest post, they completely skip the author bio section.
I can’t blame them…
Most author bio boxes are buried at the bottom of the page, like this:
This is a huge problem.
If people don’t see your link in your author bio, they’re not gonna visit your site.
Fortunately, there’s a simple solution to this problem: The “Upside Down” Guest Post.
Here’s the step-by-step process:
1. First, write a guest post just like you normally would.
2. Next, include “helpful resource” sections throughout your guest post.
These sections link to 2-3 helpful resources on the topic you just covered.
Here’s an example:
3. Finally, include YOUR content as one of the “helpful resources”.
For example, here’s a guest post I published a while back:
And I strategically linked to my content as one of the “resources to check out”:
And that link brought in 78% more traffic than my author bio link.
Pretty cool 🙂
Which leads us to strategy #2…
2. Overhaul & Upgrade Old Blog Posts
This simple strategy landed me 50.95% more traffic in 7 days:
Here’s exactly how I did it:
1. First, I found a post on my site that was out of date.
As it turned out, my guide to YouTube SEO was insanely outdated:
2. Next, I updated and improved the post.
Specifically, I added new screenshots:
Sprinkled in new strategies and techniques:
And eliminated old strategies that didn’t work anymore:
3. Finally, I updated the new post to make the changes live.
And just like that, traffic to that page shot up like a rocket ship.
(Because this was an old post, as you can see here in my Google Analytics, most of that increase was organic traffic from Google)
This entire process took about an hour.
And I got WAY more SEO traffic than I would from publishing a new post.
With that, it’s time for our third strategy…
3. Use “Click to Tweet” Links
This is one of the BEST ways to get more shares from your content.
In fact, Click To Tweet Links are one of the main reasons that this post from my blog has over 6k social media shares:
With that, let me show you how Click To Tweet links work:
1. Find something “tweetable” in your content.
This can be a bite-sized tip, strategy, quote or statistic.
For example, my post listed a bunch of list building strategies.
So I considered each strategy on my list “tweetable”.
2. Create a Click To Tweet link.
Head over to ClickToTweet.com and write your tweet:
And the tool will generate a special link for you:
3. Finally, include that link in your content.
Whenever someone clicks on the link…
…they get a pre-written tweet for easy sharing:
It’s that easy.
4. Optimize Your Content With LSI Keywords
It’s no secret that SEO is one of the best ways to drive traffic to your website.
That said, most old school SEO strategies simple don’t work anymore.
And that’s largely because Google’s Hummingbird algorithm changed EVERYTHING about SEO:
Instead of ONLY looking at keywords, Google now understands topics .
(How big of a change was this update?
Google said that: “Hummingbird affects 90% of all searches…”. Wow).
The question is:
How do you make sure that Google understands your content’s topic?
LSI Keywords.
LSI keywords are words and phrases related to your target keyword.
For example, let’s say you just wrote a post about social media.
LSI keywords would be words and phrases like:
Facebook page
Twitter
LinkedIn
Viral content
Pinterest
And when Google sees these LSI keywords in your content, they say: “Great. This content is definitely about social media”.
So: how do you find these LSI keywords?
A great free tool called LSI Graph .
This tool spits out dozens LSI keywords related to your topic:
Then, just sprinkle these LSI keywords into your post…
…and you’re set.
5. Get More Traffic From Your Blog Posts With “Content Transformation”
Content Transformation is simple:
You simply convert one of your blog posts into another format (like an ebook, video, infographic or podcast).
For example, I published this case study on my blog a while back:
As you can see, this post generated lots of social shares…
…and comments.
But I knew that I could squeeze even more value out of this content.
So I turned that post into a YouTube Video:
youtube video
That single video has generated over 50k views… and hundreds of website visitors.
(All from a piece of content that I published YEARS ago)
That’s the power of Content Transformation.
6. Go On Podcasts
Podcasts are EXPLODING.
(In fact, one survey found that 24% of Americans regularly listen to podcasts)
Does that mean that you should grab the nearest microphone and start a podcast?
No.
Instead, I recommend going on other people’s podcasts as a guest.
This strategy works so well that I try to go on 2-3 podcasts per month.
In fact, I’ve appeared on over 100 podcast episodes:
And these episodes have brought me tens of thousands of visitors.
For example, I once got 984 visitors in 60 days from a single podcast episode:
As a bonus, you usually get at least one backlink in the show notes, which can help your search engine rankings:
And now it’s time for…
7. Promote Your Site With Blogger Outreach
So you just published an awesome piece of content.
Now what?
It’s time to promote it with blogger outreach.
In fact, one of my posts got a nice spike in traffic largely due to a single tweet from an influential blogger:
The question is…
How?
All you need to do is find bloggers that share content on your topic…
…and send them a non-pushy email.
Here’s a real life example of this process in action:
First, I sent a personalized email to a blogger that’s already shared content on my topic:
(That way, I knew she’d want to read my post… before I hit “send”)
When she got back to me, I sent her a link:
Email chain
( Pro Tip: Don’t ask the person to share or link to your content. If they think your content is good, they’ll share it)
Because I wasn’t a pushy jerkface, this blogger was happy to spread the word:
outreach reply
That’s all there is to it.
8. The Content Relaunch Strategy
This is similar to technique #2 from this guide…
…with an important twist.
Instead of just improving your content,
you completely relaunch it.
In other words:
Treat your improved content like a brand new post.
For example:
I recently revamped and relaunched this
list of SEO copywriting tactics:
So I shared the post on social media:
And sent out an announcement to my email subscribers:
Which led to a significant boost in traffic (including almost 5k visitors in one day):
9. Create Content That Appeals to Influencers
Here’s the truth:
If you want influential people to share your content, you need to write stuff that appeals directly to that group.
Example:
A few years ago I created an infographic for a client in the investing niche.
Even though that niche is far from “interesting”, our infographic went viral. We’re talking thousands of targeted visits in the first two days.
Here’s the infographic:
client infographic
Now there are dozens of reasons this infographic did so well… from the design to the content promotion campaign.
But a good chunk of its success was due to one simple thing:
It appealed to the influencers in the personal finance space.
I’ll explain.
I noticed that, at the time, a lot of high-powered financial bloggers were up in arms about inflation:
inflation article
So I decided to create an infographic that highlighted the problem they cared so much about.
And this led to shares and mentions on several authority sites…
…and a boatload of traffic.
10. Share Videos On LinkedIn
LinkedIn is growing FAST.
In fact, a recent study found that the number of people sharing stuff on LinkedIn has increased significantly in 2018:
That’s great and all. But HOW do you use LinkedIn to increase traffic to your website?
Post video content.
For example, here’s a video I recently posted on LinkedIn:
2 weeks later, my video has:
634 likes
106 comments
31 THOUSAND views
Try getting that kind of engagement on Facebook 🙂
And now it’s time for me to show you another cool way to people to visit your site…
11. Host a Giveaway Contest
People love free stuff.
(No surprise there)
But what might surprise you is: you can use free stuff to get more traffic.
How?
Host a giveaway contest.
Here’s an example of a contest my friend Noah Kagan recently put together:
See how that works?
To enter the contest, people need to give you their email address (you then add them to your email list).
It gets better:
You can get incentivize people to share your contest with their friends:
more entries
(And those shares will drive more traffic to your website and grow your email list)
Now:
This contest was done with KingSumo. But if you have the technical know-how, you can set this up yourself.
12. Add “Share Triggers” To Your Content
In my experience, content largely succeeds or fails based on one factor:
Whether or not the content has Share Triggers.
What are Share Triggers?
They’re things you include in your content that push people to share it on social media.
A lot of these principles were first discovered by behavioral scientists like Dr. Jonah Berger, Dr. Katherine Milkman and Jure Leskovec.
viral marketing research study
And they’ve proven in the lab what I discovered through trial-and-error:
When you include Share Triggers in your content, people are significantly more likely to link and share it.
For example:
One of the most powerful Share Triggers is Social Currency.
Social Currency is the idea that we share things that make us look good. And this Share Trigger is a large part of the reason that The Shrinking Dollar infographic I mentioned earlier did so well.
Specifically, this infographic confirmed what influencers were already saying: inflation is a big problem.
And my content backed up their rants with meaty data:
infographic data
Every time an influencer shared my infographic with their audience, it boosted their Social Currency.
So they shared it… again and again.
It even got included in Google News thanks to a feature in The Christian Post.
Google News
All because I strategically added the “Social Currency” Share Trigger into my content.
Very cool.
13. Retarget Visitors With Facebook Ads
Let’s face it:
Facebook ads can be EXPENSIVE.
Fortunately, I found a little “loophole” that’s helped me get laser-targeted visitors for pennies:
Retargeting.
Here’s how it works:
First, create a Facebook ad that sends people to a blog post.
Here’s a real-life example:
Next, target people that have visited your site in the last month or two:
Finally, run the ad.
And you’ll probably find that your CPC is dirt cheap vs. most other types of advertising (like Google Adwords).
CPC for a facebook ad
Nice.
14. Reduce Your Bounce Rate
A high bounce rate damages your site’s pageviews, conversions… and it can even hurt your SEO.
(In fact, thanks to Google’s RankBrain algorithm, bounce rate is now a super important ranking signal).
That’s the bad news.
The good news is that improving your bounce rate is insanely easy.
I walk you through the entire process in this short video.
Web Beginners Guide 